DTC Skincare
Marketing director — rebuilt SEO and paid acquisition. Organic revenue ×3.4 in 11 months, blended CAC down 42%.
Case study ↗I lead the marketing that makes companies grow.
Positioning, growth model and a marketing plan tied to revenue targets, not to channel activity.
Hiring and leading in-house teams and agencies, with a clear owner for every number on the dashboard.
Budgets planned and defended on unit economics: CAC, LTV, payback. Every dollar is accountable.
SEO, PPC, SMM, content and analytics run as one system, with one director accountable for the result.
Marketing director — rebuilt SEO and paid acquisition. Organic revenue ×3.4 in 11 months, blended CAC down 42%.
Case study ↗CMO — built the team, the funnel and the reporting stack. Pipeline ×2.1 in two quarters.
Case study ↗Head of marketing — launched social and a creator program. 180K followers from zero, 27% of installs now come from social.
Case study ↗